Franklin, North Carolina
Lead, develop and execute web media strategies and campaigns across multiple, varied
business units. Responsible for monitoring all online brand activity, managing and
maintaining efforts on all digital media sites, incorporating SEO/SEM strategies
and providing reporting and data analysis. Responsible for the day-to-day media
channel management, ongoing tactical development, continual measurement and analysis
of media initiatives, as well as assessing media trends and seizing opportunity.
B.S. in a technical discipline or equivalent compensated experience implementing
web media technologies, information architecture and SEO/SEM strategies. Experience
with online and viral marketing across social media strategy and execution, including
blogging and key social and professional media sites. A proficiency with social
media platforms and analytics programs, in addition to internet compiler applications,
authoring and graphics programs and tools such as Radian6, HootSuite, Tweetdeck,
Spredfast, etc. A command of SEO best practices, search engine algorithms, keyword
searches, site architecture and acquiring back links via Social Media is mandatory.
The further ability to write compelling copy while maintaining brand messaging,
persuasiveness and readability, coupled with advanced project and time management
skills are a must.