Tax-based identity theft is bad, and it’s getting worse.After only a quarter of the way through this year’s tax season, the rate of identity theft increased by 400% over last year. Phishing and…
H&R Block is giving $1,000 to 1,000 of its clients every day. Jackson-Hewitt is paying its clients with a $50 American Express card. Liberty Tax offers a $50 cash payment to use its services, along…
Read more about Ten Ways to Compete With the National Chains
It can seem virtually impossible to run an effective marketing program for a small CPA or tax practice, and more so for solo practitioners. It’s not just that marketing requires a specialized skill…
Read more about 10 Marketing Strategies for Small and Solo Practitioners
Filing Season Begins TomorrowTomorrow, your tax practice will kick off the busiest time of the entire year. In fact, you may have already started accepting intake forms and other data from some…
“Big data” is a term that has grown into prominence among business intelligence analysts since the early 21st Century. Coined by Gartner Analyst Doug Laney, it has grown to mean so many things to so…
With tax season scant weeks away and the fundamental hiring, training, and preparations nearly finished, it’s time for the management teams in tax and accounting firms to turn their attention toward…
No one knows exactly how many tax preparers and CPAs are solo practitioners, but anecdotal evidence is that the number may be staggeringly high – as much as 40 percent of these industries. The 2014…
The value of Facebook and other social media – LinkedIn, Instagram, and Twitter included – was initially questioned by traditional marketers. They pointed to distraction and competition for…
Tax preparation practices, both independent and within CPA firms, have largely been automated through the use of tools such as GruntWorx, an advanced tax workflow solution that streamlines the process…
The introduction of Wireless Equivalent Privacy (WEP), in 1999, was supposed to be a solution to the growing issue of Wi-Fi security. At the time, Wi-Fi was seen as an alternative to the relatively…
